I knew of Trey Laird's fashion campaign work from my days at Ralph Lauren and Kenneth Cole and dreamed of working for him. This surprisingly manifested in my being brought in to concept and design a new website for his agency. I was given carte blanche and designed a site that would scroll horizontally when the user scrolled down. There were options to dynamically change the homepage layout and I used the "+" in the logo as a supersized motif throughout.